Franchise of the Mind: 2024 paperback, $35

DTR’s 2024 paperback is listed at US $35 with an Add to Cart option. This 9.25-inch-square edition revises the 2018 hardcover and adds sixteen pages, with texts by Ted Vassilev, Eleanor Heartney and Donald Kuspit.

This is the paperback listing, with no limited-edition or signature promise. The page’s old autumn 2024 preorder wording is not a current dispatch estimate; fulfillment timing is unconfirmed.

Collector context

The September 2024 paperback of Mr. Brainwash: Franchise of the Mind is a revised book edition, not a numbered art print. DTR Modern Galleries and Scala Arts Publishers are identified as co-publishers. The volume offers a route into the artist’s broader practice, bringing written commentary together with documentation of his work.

DTR distinguishes it from the larger 2018 hardcover. The paperback measures 9.25 inches square and adds sixteen pages, with material addressing later projects including the Beverly Hills museum and origami-inspired sculpture. Contributions are credited to Ted Vassilev and art historians Eleanor Heartney and Donald Kuspit. These changes give the paperback its own bibliographic identity rather than treating it as another listing for the earlier format.

The book also provides context for an artist whose audience encounters his work through more than gallery editions. Mr. Brainwash’s official biography connects his public recognition to Exit Through the Gift Shop and describes projects across visual art and popular culture. A monograph can bring those strands together without making each reproduced artwork a separate commercial release.

What the revision adds to an existing collection

For someone who already owns the 2018 hardcover, the useful question is whether the later projects and sixteen additional pages justify adding a second version. The paperback is not simply a lower-priced substitute with an identical bibliographic identity. Its smaller format, revised contents and credited contributors are the documented differences that should anchor that decision.

A catalogue also serves a different purpose from an editioned artwork. Reproductions can help compare recurring imagery across paintings, sculpture and public projects, while accompanying essays supply attributed interpretations. They do not authenticate a separately purchased print, establish that a reproduced work is available or turn the book itself into a signed edition. The absence of a signature or numbered limitation in this offer should therefore remain visible even when a seller uses the artist’s name prominently.

More Mr. Brainwash releases.

Source: official product or release details.